Kenya has a lot of business advertising platforms where you can present your business for potential clients to see. Some platforms are free while others are charged.

The most effective and common way of advertising your business is by using 

Television and radio. In Kenya about 70% of the populations have access to television and 70% access to radio. However television advertising is more expensive but in as much as it is costly you are guaranteed that a lot of people have knowledge about your business. Study shows that a lot of consumers trust television and radio advertisements for product purchase decisions. 

Newspaper advertising is also a very convenient way of marketing your business. The cost of local newspapers is very low so this will save you cash. Newspapers are flexible and also have a wider audience so this also is a guarantee that your advertisement will get to a lot of people. Some local newspapers in Kenya that you can use in advertising include Daily Nation, Business Daily, Kenyan Times, and Taifa Leo.

Billboards are large scale prints placed in cities especially along highways and high traffic areas for drivers and pedestrians to see. This is also effective for building brand awareness to many people. About 71% of drivers look at billboard message while behind the steering. Billboards are a little bit costly but efficient for long term brand impressions. When advertising a brand in Kenya, you can place it in billboards around places like Mombasa road, Thika highway etc.

Street lights are used to illuminate roadways, sidewalks, and public areas in general. The bulbs are placed on high steel rods. Some business owners use the space on the steel rods to advertise their business. This is almost similar to using billboards but a little bit cheaper. Since the street lights are in public areas the advertisement content will be viewed by many people. This is also similar to publishing content on bus shelters in bus stations with a view of targeting commuters as they go about their daily business.

Social media is a very powerful way to create awareness on your business. A very high percentage of Kenyans spend a lot of time on social media on a daily basis. It is a very cheap platform to use and you can also interact with potential clients on Instagram, Facebook, Twitter, tiktok and earn their trust. Recently, a lot of people have been using social media so it is a widespread platform for advertising your business.

Event marketing strategies are used by business owners to market their bands. By holding events such as seminars, conferences, trade shows, this allows intimacy of the company and potential clients. It is however not a very effective form of advertising. 

Websites are good marketing tools. Compared to television advertising, websites are less costly. A number of Kenyans shop and attend to business online so this is a great platform to create awareness of your brand. This platform also allows interaction between the business and clients.

Vehicle branding is an instant marketing campaign on wheels. This builds your business as customers view the branded vehicle on regular basis. Vehicle branding is not costly and is also a long term advertising strategy.

Activator strategy is generating awareness of a brand by using it or experiencing it. This makes the consumer feel the need of getting your product after being tested and having a nice experience. It is however not that effective in marketing.

Shopper marketing focuses on improving customer experience and journey in order to improve sales in both the store and the company. For example by putting branded stickers all over the shop can entice the customers and make them purchase the product. Shopper marketing strategy is not costly but not effective.

If you need help marketing your products or services please get in touch with us. Call or WhatsApp: 0724 777 775 or 0787 777 775

Esther: 0725 527 906   Write To Us: info@designvillage.co.ke