Absa Bakery Limited approached us to create a brand of bread
for the masses. After days and nights of brain storming, sipping
liters of coffee. We came up with a simple but catchy name –
Yami. The name is the localized version of Yummy. We then gave
the brand a face with a brand logo and a personality all dressed
up as packaging.

The Challenge

Create a name and logo that will appeal to the masses yet be simple and timeless.

Execution

Marketing Touch points:

  • Naming
  • Logo
  • Stationery
  • Fliers & Posters
  • Promotional Items
  • Vehicle Branding

The Outcome

Yami Bread has been successfully rolled-out and winning hearts in the competitive breakfast segment.
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