How To Market Your Startup / Side Hustle On A Budget
Growing your startup or side hustle without enough funds can be difficult. Cash flow is one problem startup face and cite as a barrier to growth. Growth takes time, strategy and money, but there are plenty of ways to make an impact without overspending. Here are some tips for growing your business or side hustle on a tight budget.
Re-think Your Marketing Strategy
To attract new customers and improve sales, start by revisiting your marketing plan. You can boost your brand by targeting potential clients and creating a community of loyal fans of your brand and engaging with them online using blogs, social media and emails.
Emphasise on Customer Reviews and Referrals
Studies shows that about 82% of consumers read online reviews for businesses and 91% of them say positive reviews make them more likely to use that business. Consider posting on social media or sending an email to customers thanking them and asking them to write online reviews. Also ask clients to refer you to their friends and family.
Speak at Events
Volunteering to speak at local or industry events is a great way to connect with other businesses and future customers. All you need to do is be proactive, be organized, and be confident in the value you can give to others. This is also a great platform to market your business without spending.
Hire The Right People
The right staff members can help your business grow, which is why selecting the right employee is always important. Successful businesses invest in their staff through proper training, healthy relationships and providing a conducive working environment. With all this, the employees will work hard, provide good customer experience and grow the business.
Build Relationships With Other Businesses
Developing relationships with other businesses can help you generate buzz, discover new potential customers and increase revenue. You can also collaborate with businesses for events fundraisers and promotions. Business relationships are a great way to tap into new markets and make your current customers feel valued.
Bring Value To Customers
Consider what you can offer beyond your products and services for instance a podcast, how to videos, free consultation, warranty and bundled products and services. You can also create posts to cater to your audience’s needs.
Growing your business on a tight budget may seem impossible, but it is doable. Learning how to market strategically, cut costs, and nurture customer relationships can set you up for long term success.
If you need help selling your products or services please get in touch with us. Call or WhatsApp: 0724 777 775 or 0787 777 775
Esther: 0725 527 906 Write To Us: info@designvillage.co.ke
