eFarm Strategy | Print | Activations | Branding E-Farm is an ICT enabled housing cooperative society bringing members together from all walks of life with an aim of providing low cost housing solutions and income from agribusiness projects for our members. The Challenge Create a Launch & Marketing Strategy to set the company a part in a competitive real estate market The Big Idea ZAOBORA Weka Pesa Vuna Mazao Rationale To drive the point home we created powerful Call To Action messages: The whole purpose was to get our readers attention and excited in prospects of making money. The messages were tailor-made with the main focus being informing people what they stand to gain. The payoff in being involved in eFarm projects. Ultimately convert them to be loyal investors willing to jump in the next venture. Execution Marketing Touch points: Activations Member Recruitment Drives Expos & Exhibitions Newspaper Ads Print Collateral Branding Offers Digital Activation The Outcome A good number of Members recruited with parcels of land sold.