eFarm

Strategy | Print | Activations | Branding

E-Farm is an ICT enabled housing cooperative society bringing members together from all walks of life with an aim of providing low cost housing solutions and income from agribusiness projects for our members.

The Challenge

Create a Launch & Marketing Strategy to set the company a part in a competitive real estate market

The Big Idea

  • ZAOBORA
  • Weka Pesa Vuna Mazao

Rationale

To drive the point home we created powerful Call To Action messages:

The whole purpose was to get our readers attention and excited in prospects of making money.

The messages were tailor-made with the main focus being informing people what they stand to gain. The payoff in being involved in eFarm projects. Ultimately convert them to be loyal investors willing to jump in the next venture.

Execution

Marketing Touch points:

  • Activations
  • Member Recruitment Drives
  • Expos & Exhibitions
  • Newspaper Ads
  • Print Collateral
  • Branding
  • Offers
  • Digital Activation

The Outcome

A good number of Members recruited with parcels of land sold.